This long-sleeve garment-dyed shirt speaks plainly and loudly — black block type across the chest reads “FIGHT THE FISH, NOT THE FINDER!” with bold sleeve text running down both arms. The soft, broken-in color and medium-weight cotton feel like a lived-in favorite from the first wear. It suits someone who cares about conservation, ethical hunting/fishing practices, or advocacy — a wearer who wants a clear, wearable statement during outings, rallies, or casual weekend rituals.
Wear it layered under a flannel at dawn on a riverbank, or stretched out on a porch after a day of gear-cleaning. The classic fit and ribbed cuffs keep the silhouette familiar and comfortable, while the garment-dyed finish adds that slightly vintage, tactile softness that ages well. This is a shirt for people who speak directly and stand for something — activist anglers, outdoor advocates, and community organizers who value function and message in one simple piece.
Product features - 100% ring-spun cotton for a smooth, durable print surface - Garment-dyed finish for soft color and lived-in texture - Double-needle hems and neck/shoulder tape for lasting shape - Ribbed-knit cuffs for stretch and retention - Medium-weight (6.1 oz/yd²) classic fit with sewn-in twill label
Care instructions - Machine wash: cold (max 30C or 90F) - Do not bleach - Tumble dry: low heat - Iron, steam or dry: low heat - Do not dryclean
Find answers to common questions about our products and services.
We offer a 30-day return policy on all unused items in their original packaging. Please contact our customer service team to initiate a return.
Standard shipping typically takes 5-7 business days. Express shipping options are available at checkout for faster delivery.
Yes, we ship to most countries worldwide. International shipping times and costs vary by destination.
No. DUCERUP™ does not in anyway alter the original fish finder or connect electrically to the fish finder.
No. But it has been field tested and will withstand the rigors of ice fishing including, hole hopping, and travel in ice shelters and vehicles, but like anything plastic in the cold, if you hit it hard enough with something it may break. With that said if you break a component of your DUCERUP™, we will replace it. You pay to ship the broken DUCERUP™ to us for forensics so we can improve our product and we will send you a new one back free of charge.
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